Following a Learning Expedition to Silicon Valley, SNCF realized that they needed to invest in a local presence. They came to FABERNOVEL to extend and strengthen their ecosystem strategy in San Francisco and the surrounding area. The goal of the project is to anchor this new visit into a firmer ground for the SNCF:

Develop the partnerships in advance. Gather insights that will directly contribute to the design of the trip’s schedule

PROGRAM OBJECTIVES

/   Leverage SNCF’s progress so far

Build on top of the groundwork already done during the different visits in Silicon Valley.

/   Identify and focus on quick-wins

The R&D antenna will be a long project in the making but needs some sparks from its inception to be successful.

/   Create a movement

If the antenna’s goal is to inspire the whole group in its digitalization, it has to showcase successful projects behind which all collaborators can rally, through regular announcements and communications.

/   Set up the ground for the full-on SNCF Lab

During the first months we will be able to explore and test the different ways that SNCF can leverage its presence in Silicon Valley.

THE LAB IS NOT A LOCATION, IT’S A PROCESS

/   DESIGNING AND BUILDING A WINNING FORMULA FOR SNCF IN THE DIGITAL ERA

To reconcile agility, pragmatism and the needs for durability and scalability, the Lab will run by seasons. FABERNOVEL proposes to design, build and deploy the first season of the Lab, so as to proof-test its excellency and uncover the first outcomes for SNCF.

THREE STEPS TO KICKSTART INNOVATION