Building a powerful group-wide digital training program
SHISEIDO+ Digital Academy is a strategic, group-wide transformation program that aims at installing a digital and customer-centric culture throughout the entire Group.
SHISEIDO + DIGITAL ACADEMY’s reached 3,000 participants at various levels of seniority from different regions (EMEA, Americas, SAPAC, ASIA)
Achieve digital proficiency across the entire organization. Build a thriving community of digitally skilled professionals.
SOLUTION
/ A CUSTOM-BUILT CURRICULUM
Fabernovel designed a program each year based on specific organizational needs: Content, topics, level and formats were customized to fit participants’ operational needs and digital proficiency.
/ 1 CURRICULUM, SEVERAL FORMATS
Fabernovel designed SHISEIDO+ DIGITAL ACADEMY as an engaging learning program for participants, mixing formats and experiences: Inspiration, Discovery, Collaboration, Action.
/ 4 ONE-DAY LIVE SESSIONS
In NYC, Tokyo, Singapore, Paris
A full day of inspiring learning to build a common digital language
/ 2 TWO-DAY LEARNING EXPEDITIONS
In Silicon Valley and San Francisco. A custom program to meet with established disruptors and startups who are shaping the future of the Beauty Industry.
/ 1 REVERSE MENTORING PROGRAM
A ready to use toolkit to engage young talents & top execs. A dedicated format and curriculum for Digital mentors & Top management.
/ 1 ONLINE PLATFORM
Fabernovel launched an online hub dedicated to SHISEIDO+ Digital Academy. Participants can access e-learning modules and curated resources, request specific content, and share, discuss, and contribute to the digital community.
Hover Box Element
Design & content production
/ Assessment of competencies
/ Mapping of competencies and gap analysis
/ Curriculum Design
/ Content production
/ Online Platform Set-up and Launch
Hover Box Element
Roll out & project management
/ Global Project Management
/ Live Session Facilitation
/ Learning Expeditions
/ Online Community Management
/ Logistics
/ KPIs tracking and analysis
Hover Box Element
Marketing & communications
/ Program Branding and Visual Identity
/ Landing Page
/ Marketing material for Internal communications
Angelica [Munson] was chartered with enhancing how the marketers of the global beauty company engaged its customers who are living a digital lifestyle. In the course of the past two years, the Shiseido + Digital Academy has helped transform 3,000 marketers globally into digitally savvy professionals.