SHISEIDO + DIGITAL ACADEMY

Building a powerful group-wide digital training program

SHISEIDO+ Digital Academy is a strategic, group-wide transformation program that aims at installing a digital and customer-centric culture throughout the entire Group.

SHISEIDO + DIGITAL ACADEMY’s reached 3,000 participants at various levels of seniority from different regions (EMEA, Americas, SAPAC, ASIA)

Achieve digital proficiency across the entire organization. Build a thriving community of digitally skilled professionals.

SOLUTION

/   A CUSTOM-BUILT CURRICULUM

Fabernovel designed a program each year based on specific organizational needs: Content, topics, level and formats were customized to fit participants’ operational needs and digital proficiency.

/   1 CURRICULUM, SEVERAL FORMATS

Fabernovel designed SHISEIDO+ DIGITAL ACADEMY as an engaging learning program for participants, mixing formats and experiences: Inspiration, Discovery, Collaboration, Action.

/   4 ONE-DAY LIVE SESSIONS

In NYC, Tokyo, Singapore, Paris

A full day of inspiring learning to build a common digital language

/   2 TWO-DAY LEARNING EXPEDITIONS

In Silicon Valley and San Francisco. A custom program to meet with established disruptors and startups who are shaping the future of the Beauty Industry.

/   1 REVERSE MENTORING PROGRAM

A ready to use toolkit to engage young talents & top execs. A dedicated format and curriculum for Digital mentors & Top management.

/   1 ONLINE PLATFORM

Fabernovel launched an online hub dedicated to SHISEIDO+ Digital Academy. Participants can access e-learning modules and curated resources, request specific content, and share, discuss, and contribute to the digital community.

Hover Box Element

Design & content production

/   Assessment of competencies
/   Mapping of competencies and gap analysis
/   Curriculum Design
/   Content production
/   Online Platform Set-up and Launch

Hover Box Element

Roll out & project management

/   Global Project Management
/   Live Session Facilitation
/   Learning Expeditions
/   Online Community Management
/   Logistics
/   KPIs tracking and analysis

Hover Box Element

Marketing & communications

/   Program Branding and Visual Identity
/   Landing Page
/   Marketing material for Internal communications

Angelica [Munson] was chartered with enhancing how the marketers of the global beauty company engaged its customers who are living a digital lifestyle. In the course of the past two years, the Shiseido + Digital Academy has helped transform 3,000 marketers globally into digitally savvy professionals.

When I joined Shiseido Group in 2016, I considered myself extremely lucky to be part of the company’s Digital Center of Excellence and now even more so to lead that function for the global organization. Shiseido is such an innovative company, not only in terms of its cutting-edge products and progressive marketing strategies, but in its approach to professional development, particularly its commitment to “future-proof” the careers of its employees. The SHISEIDO+Digital Academy, overseen by my colleague Rosina Cascos, Executive Director, Global Programs, Shiseido Digital Center of Excellence, and developed in close collaboration with our agency partners at Fabernovel, is a prime example of that commitment.

-Angelica Munson, Global CDO of Shiseido

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