BRINGING SILICON VALLEY MINDSET TO CHINESE TOP EXECUTIVES
L’Oreal China is driving the results of the leading cosmetics group worldwide (€26.9B in sales in 2018) as China is their 2nd largest market with double-digit annual growth. Fabernovel designed and facilitated a 3-day learning expedition in Silicon Valley for 12 top executives from L’Oreal China, mostly General Managers from the Consumer Product Division. Fabernovel experts helped L’Oreal to better understand the ecosystem, culture, innovation, and technology in Silicon Valley, while connecting the brands with tech giants and prominent startups to deep dive into strategic topics such as data, personalization, social commerce, inclusivity, and more.
participants through meetings with the most innovative players in the Silicon Valley that are transforming beauty and retail industries
participants’ understanding of the global market and culture, for better internal communication with offices in Western regions.
out-of-box thinking through exposure to Silicon Valley’s unique culture that nourishes creativity and innovation.
the business through adapting innovative ideas into projects for the China market. After the LEX, L’Oreal started new collaborations and initiatives directly inspired by the learning expedition.